Huge congrats to everyone @ Tiger for adding yet another amazing brand to their roster; They’ll be working with New Balance Canada on NB’s highest-end fashion/lifestyle programs. I’ve seen the samples they got and was shocked.
“There’s been a lot crazy things happing at Tiger over the past few months that sometimes we get too caught up in mix to really keep you all up to date! One of the craziest new developments is a partnership with NEW BALANCE Canada to aid in the marketing, development & sales of their Tier 1 & 2 image/lifestyle program! The NEW BALANCE’s lifestyle program has been extremely successful across Japan & Europe so there’s no shortage of hype or demand but just a matter of making it actually available!
I don’t know HOW MANY times in the past i’ve been checking blogs and come across an insane pair of “Europe Only” NB’s…. well, as of last week, that’s officially changing! The new spring ‘09 samples arrived in our offices and there’s some serious heat within!.. Spring bookings have already started and the people are hyped…..Welcome to the Tiger Family NEW BALANCE”