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surf + skate + snow

Who’s wearing skate shoes

Apparently every kid,

“According to this article in the San Diego Union Tribune, skate shoe sales outpaced all other athletic shoes in sales last year. It seems this is due to the large amount of kids NOT skating. “The 14-year-old kid who doesn’t ride a skateboard still wants to look like a skateboarder,” said Ed Dominick, president of Vox Footwear in Encinitas. “Skate shoe sales reached $1.5 billion last year, with 24 million pairs sold, a Board-Trac study found.”

http://www.signonsandiego.com/news/business/20050925-9999-mz1b25skate.html

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