“Designers have a responsibility to show the value of good design, just as a car dealer sells the highlights of a new model automobile. Cite branding campaigns that were a success because of professional logo and identity design. Or a well-designed catalog that generates more sales than its shoddy brethren. Or a website redesign that holds customers longer through intelligent navigation and better usability in the shopping cart. Clients must understand the differences between a Lexus-class design and a used Saturn design, and how that value can affect their bottom line.” … [cont.]