Interesting story of the creation of one of the predominant symbols of our time — which is only now gaining it’s true foothold in western culture.
“The figure was designed as a Mobius strip to symbolize continuity within a finite entity. I used the [logo’s] arrows to give directionality to the symbol. I envisioned it with the small edge or the point of the triangle at the bottom. I wanted to suggest both the dynamic (things are changing) and the static (it’s a static equilibrium, a permanent kind of thing). The arrows, as broad as they are, draw back to the static side.”