They’re really on a role with the WESC Headphones program coming up, KnowShow next week and a solid season ahead for WESC clothes.
This was overdue.
“There’s over 30 brands in this building – in this hallway – right now that are all really relevant in the streetwear and skate fashion game,” said Jesse Bowden of Tiger Distribution, whose office is a couple of doors down from Mehra’s.
When Bowden founded Tiger in 2001, he set up shop in “a 500-square-foot dungeon,” and began selling WeSC, a then-largely unknown Swedish clothing line. While Tiger did a modest $30,000 of business in its first year, it was soon ready for bigger digs.
In 2004, after two moves, Bowden invited his friends Oli and Mer Van Roost of Rekognize, a marketing and design agency, to share his space with him.
By 2007, Tiger was selling $3 million worth of clothes a year and needed to expand farther. That’s when the Van Roosts turned Rekognize into a sales agency – although they still do design work that interests them – and moved into the space across the hall from Tiger in the RCA centre.”